What are the best social listening platforms in 2025?

Based on existing market leaders and recent updates, below are the leading social listening platforms to consider this year. We have actually included a mix of enterprise-level giants, friendly devices for small companies, and a free alternative. Brandwatch is a pioneer in social media listening and has been about longer than the majority of various other top gamers.

Now part of Cision, Brandwatch integrates with PR monitoring tools to provide a one-stop interactions center. There are around 8 million states on Bluesky per day, and the website is growing at speed.

Best Brand Monitoring Platforms for 2025 - Industry Review

Social Media Listening in 2025: Global Trends, AI Advances & Market Research Impact

It started in information surveillance but has increased to social media sites for many years. It's even more extensively made use of by PR teams to track brand mentions across information outlets, blog sites, and broadcast media. While it also has social listening capabilities, its core benefit is concentrating on media insurance coverage. In that respect, its capacities line up more closely with a media tracking device like CisionOne. You can see exactly how a story is trending in journalism along with what's occurring on X or Facebook.

Perfect for PR firms and large firms, Meltwater is a reliable tool for analyzing wide-scale media insurance coverage, although its social listening emphasis isn't as deep. Meltwater displays news sites, blog sites, social networks, broadcast, and also print sometimes. The addition of press contacts, press release distribution devices, and PR analytics can be a plus if you have one foot in typical PR.

Which are the best social listening platforms for 2025?

Meltwater is used by thousands of companies, so it has actually verified scalability and often tends to be secure. Like Brandwatch, Meltwater presented TikTok paying attention in 2025, giving customers access to information on public points out of their organization deals with. Sprinklr is a business Unified Client Experience Management (Unified-CXM) platform that consists of effective social listening as component of its collection.

Sprinklr's listening component, called Sprinklr Insights, integrates with a huge number of sources past simply social networks. The tool likewise leverages AI to provide sentiment analysis, feeling detection, and fad predictions.

The capacity to reply to mentions or release updates from Mention can save you time changing apps. Mention released Feeling Analysis in late 2024 with detection and filtering capabilities.

You can include numerous users to a single account, suggesting everyone can access the References Feed and various other metrics. A more recent function is Alerts via Slack or email, so you don't constantly have to log in to recognize if something important occurred. Starting is uncomplicated. The UI gets along, and establishing a job to keep track of keywords is fast.

Social Listening Tools That Boost ROI - 2025 Review

Individuals like the sharp system that can alert you of spikes or allow you understand daily/weekly recaps. Brand24 improved its sentiment analysis function in June 2025 to provide more exact view discovery and much better support for intricate languages. There is currently a much more precise acknowledgment of positive sentiment, which formerly got confused with all-natural declarations.

The capacity to forecast fads or identify when a topic may come to a head is an attribute that very few tools use. Keyhole is steadily establishing its competitive evaluation tool to cover social networks intelligence, in addition to various other areas of the media. Sprout Social incorporates devices for material publishing, involvement, analytics, and social listening in one interface.

Best Social Listening Platforms for Enterprise in 2025

It has real-time tracking and presents mentions in an inbox-like feed. It additionally shops data and uses historical information gain access to, so you can examine past mentions over a provided duration (with some limitations on just how much back, relying on your strategy). A distinct feature is Awario Leads a component that looks for messages where individuals express a requirement for a services or product like your own.

19 Best Sentiment Analysis Tools in 2025

It eliminates the actions of manual reporting and sharing the analytics to the wider group in a means that is digestible and effective. Being able to track projects via Campaigns and Boards assists so much. Among my preferred developments has actually been TikTok trending audios! As a social group of 1 for about 6 months, it has conserved me so much time and has helped the brand stay relevant.

Brand24's users applaud the platform for how it assists social teams save time, arrange their paying attention information and its cost-effectiveness. Customers see some problems with software application lagging, the requirement for added attributes and restrictions in mention management.:"Brand24 aids us enhance our time spent with social listening. We don't have to accumulate states by hand anymore.